WHO…
INSPIRED BY DIFFERENCE.
It is not about professional organisations, educational, certifications and theoretical bullsh!t, it is about actual tangible strategic delivery and the desired outcome of being able to deliver.
You do not have to say who you are for any reason to brag. Karma will bite you in the ass if you are trying to skate your way through.
Simply put. Succinctly actually. Can you deliver? Will it be that damn good?
Yes. Then that is all that matters about the ‘Who’. So push forward and get the job done, deliver and delight so it is money well earned.
And there it is, Fired Up just delivers.
The Brand is important and how that message is conveyed and how it resonates and is received by your target audience is what matters.
We employ several genius crazy hard out method mad quality producing specialists all focused on firstly delivering on the brief, secondly over delivering on the brief, and thirdly bringing in a healthy revenue for the business.
Too damn right. We are a for profit business and we do not do cheap. Search the web using that keyword if you want cheap and a sh!t result.
In fact do us a favour and do not waste your time and ours as that is not how we roll.
WHAT…
BROADEN YOUR THINKING.
WHERE…
IT ALL MATTERS!
Seriously wherever, whomever, whatever, it all matters if it truly matters to you. We help you bring it all to life and therefore be prepared to think outside the box; like seriously, way out of the box – next level. Believe it, we don’t do any of the corporate stuffy mother agency work that just get people fat from having one meeting to plan another meeting to organise yet another meeting, all the while they are on the clock, on your dollar and just spinning wheels. We are not into any of that sh!t, we just get things done. Take it or leave it!
01. DIGITAL.
Digital Delivers! That online presence and use of all things digital and including some with a FU twist on the traditional brings a powerful platform to not only leverage but to deploy, measure, celebrate and go again and again.
02. BRANDING.
This is the motherload of everything your business is first and foremost in the public eye. It’s not about posting your lunch, seeing how many fakebook and instash!t followers you have but having a brand that can become a household name and serve up a unique identifier of your business, service, product, making a difference to the universe via the brand awareness.
03. MARKETING.
Yep marketing is subjective. He likes green, she said red is better, or someone else chimes in and says hey what about orange and we go hang on WTF. We need to have that brainstorm session to understand properly what this is all about, who is the audience, what are their needs and wants and then common sense prevails and we create a plan of action, get highly tactical and just get things done.
WHEN…
THERE’S A TIME AND PLACE FOR ALMOST ANYTHING.
IT IS ABOUT TIME IN THE MARKET, AND IT IS ABOUT TIMING THE MARKET TOO.
As in The Gambler – Kenny Rogers sang:
You’ve got to know when to hold ’em
Know when to fold ’em
Know when to walk away
And know when to run
You never count your money
When you’re sittin’ at the table
There’ll be time enough for countin’
When the dealin’s done
And this rings true. More than you may think. And that is that temperament in marketing when how long do I run the campaign for? How much do I spend on this or that? Do I believe these guys pitching me that they have the system sussed or the advertising code sorted or social media algorithms cracked? Hmm maybe.
Actually it is a lot about trial and tribulations from trying to testing to touting what worked and what did not get any attention. From ‘Lacklustre’ to ‘Love it’ and everything in between.
WHY…
BECAUSE WE CAN.
Absolutely, because we can!
THE CLIENT IS NOT ALWAYS RIGHT. NO ONE HAS A MONOPOLY ON GOOD IDEAS, SO LET’S SHARE.
It is about a balanced yin yang styled approach. You serve up a great service and/or product and you seek to make a good profit from it. You are out to delight your customer base to turn them into a fan base of repeat orders and referrals. Along with that is feedback, surveying, refinement and more to keep that hot button of delight front and centre.
WOW…
JUST BE REMARKABLE.
Seriously it is about making a difference, an impact. To disturb, to thought provoke, to create engagement and a call to action that is sought after.
“No BS, right on the money and just got things done. Real happy!”
STACEY WILSON
“I needed a complete brand overhaul and am so thankful for the outcome. You guys rock!”
HANNAH CARTER
“The channel we opened up for my new line has gone gangbusters and I wish I had of dealt to this sooner.”
EMILY MADDISON